The registration of the word ‘Seven’ as a jeans maker belonged to the ‘Seven7’ brand from the 60s. The court war continued, in the European field this time.
Seven 7 was reintroduced in the United States around the same time as 7 for all Mankind, who filed a lawsuit against the company for stealing their name. and continues to manufacture a slightly lower-priced denim with a similar fit in both the US and Europe. Go with what looks best, it is always better to have a well fitting Target jean than an ill-fitting Cavalli pair.ħ for all Mankind is often misassociated with the denim brand Seven 7, a separate company that has been established in Europe since the 1960s. I believe in spending money on stuff that fits well, whether it is $3 or $3000. Designer does not mean the jeans are high quality, well fitting or ‘good.’ So if you want to pay lots of money for jeans that don’t suit your figure go ahead. Just a note Seven for All Mankind positions themselves as a deisigner brand by pricing their jeans at $150 plus, and Seven7 is not a designer brand by virtue of price alone. (Average JEans are usually only good with flats for me, I can’t even wear kitten heels with out looking like I am waiting for the flood. And cut a bit longer, so they are good for short girls with long legs like me. The Seven7’s don’t seem to gap for people with butts so the jeans are good in my book. Az a curvy size 18, I was excited to see some non-matronly jeans at LAne Bryant…more choices for me besides Gap and Old Navy. So if you are under a 16 or whatever buy your Seven7’s at Macy’s Dillards or Mervyn’s, if you are not then go to Lane Bryant. It probavbly didn’t hurt there was some confusion with the Seven for all Mankind brand. The reason this misconception exists on the available sizes is because LAne Bryant got a ton of great press on the new Seven7 line for their stores. They are also sold at Dillard’s and some Macy’s for the non-plus soze set. So, that’s the story from the urban grapevine. After much legal debate, it was decided that Seven Jeans in Europe should change their name to Seven 7 so to reduce the confusion with Seven for All Mankind jeans which was and is a far superior jean. Upon hearing about this development Seven for All Mankind started long and labourious legal proceedings against Seven Jeans for TM infringement.
This is where it starts to get messy but the saying goes an entrepreneur with an eye for an opportunity, when he saw the success of Seven for All Mankind Jeans in the USA, started to produce Seven Jeans in Europe since Seven for All Mankind failed to file a Trademark application in Europe.
However, they neglected to make the same arrangements in Europe. Seven for All Mankind Jeans started producing extraordinarily innovative jeans in the USA under the banner Seven for All Mankind and made appropriate trademark arrangements in the USA. This is the unofficial story plucked from the urban grapevine. Can someone finally put this to bed!! What is it Seven Jeans, Seven 7 Jeans or Seven for All Mankind Jeans? Are they three different companies and three different brands.
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